Creative geniuses are those rare individuals who have, among other qualities, the discipline and gifts to master the large domains of knowledge that allow them to come up with such surprising combinations. They play in larger fields than most other people: more athletic moves, more musical memories, more images and words, deeper knowledge of mathematics, of history, of art. They mentally map their fields in ways that allow them to access the right combinations at the right time. Along the way, they may make new maps for others to follow --- the periodic table or Samuel Johnson's Dictionary --- or so thoroughly explore their own domain that they in effect create it anew, as Shakespeare recreated English. Virginia Postrel

I don't speculate about the future. It's not given to mortals to see the future. All one can do is analyze the present, especially those parts that do not fit what everybody knows and takes for granted. Then one can apply to this analysis the lessons of history and come out with a few possible scenarios...Even then there are always surprises. Peter Drucker

Content Strategy is about forms in which knowledge can be cast so that the knowledge can be used most effectively for whatever purpose is dictated by strategic considerations. How can you channel the knowledge in your organization to support strategic goals? How can you present and frame that information, using all of the media resources that are available to you? Content strategy is knowledge management with an edge --- knowledge management that supports strategic goals. Competitive advantage depends more than anything on knowledge. Strategy is the framework for strategic and operational plans. Strategy refers to what you are trying to accomplish, the vision of the future that you hold for yourself and your organization. In order to achieve a successful framework for action, you must have mastery of all your resources, including information resources and thoughtware, that is, human knowledge and talent. Content strategy is the process of deploying these resources in order to pinpoint and then implement your strategy --- the vision of where you want to go.